Vertu Constellation

Vertu seeks to broaden appeal with marketing

Lara O'Reilly

Luxury mobile phone brand Vertu is widening its marketing mix to target to a broader base of consumers as it looks to appeal for “share of wallet” not only amongst rival smartphone makers but the entire luxury sector.


Payday lenders face ad crackdown

Seb Joseph

UK payday lenders will have to include a risk warning on advertisements,  one of a raft of new rules introduced by the new financial services watchdog to toughen regulation of the burgeoning sector.