Mercedes buys Brawn GP F1 team

The car maker has taken a 75.1% stake in Brawn, which will be rebranded as the Mercedes GP team from next season.

According to a statement, Mercedes has relinquished its 40% stake in the Vodafone McLaren Mercedes F1 team but will remain its engine supplier for the next six seasons.

Mercedes already had a working relationship with Brawn, providing the engine used in the car driven by world champion Jenson Button last season.

The deal ends an eventful first year for Brawn. It was launched at the beginning of the year following the withdrawal of Honda from the sport and won the constructors’ championship in its first full season, while Button (pictured) won the driver’s title.

Mercedes’ parent company, Daimler AG will take a 45.1% stake in Mercedes GP, while Asbar Investments will own 30%. The remaining 24.9% share will be owned by the “current stakeholders”.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now