Merger between APL and Lowe imminent

Senior sources are hinting that Interpublic is on the brink of merging its two agency networks Ammirati Puris Lintas and the Lowe Group

Interpublic was on the brink of merging its two agency networks Ammirati Puris Lintas and the Lowe Group as Marketing Week went to press.

A highly-placed source at Lowe & Partners in New York says: “It’s important to stay on top of it. I think it’s important to watch for an announcement.”

Top executives at Interpublic held a board meeting this week where the merger was thought to be under discussion.

It is expected that Frank Lowe, chairman and founder of the Lowe Group, will take a leading position in the merged advertising giant.

But Phil Geier, chairman and chief executive of IPG, said: “The only thing that will come out tomorrow {Wednesday} will be the earnings – and you can quote me.” IPG was to report its third-quarter earnings this week.

Martin Puris, aged 60, one of the founders of Ammirati Puris Lintas Worldwide, is understood to be close to leaving the agency he has lead for 25 years (MW last week).


Putting splat! back in picture

Marketing Week

The recent article “Bestfoods seal ITV sponsor deal” (MW October 14) carried a product shot of Ambrosia Devon Custard. The new sponsor of the Children’s ITV programme SM:TV Live is in fact the flavoured custard brand for Bestfoods UK, Ambrosia Splat! Custard. David Lowes Strategic business manager Bestfoods UK Surrey

Abbey National shortlists agencies for online bank

Marketing Week

Abbey National has shortlisted four agencies to pitch for the £10m launch account for its Internet bank codenamed Aquarius. The shortlist includes Euro RSCG, M&C Saatchi, Duckworth Finn Grubb Waters and Abbott Mead Vickers. BBDO. It is unclear whether other agencies have been shortlisted. The online bank will be unveiled in spring next year, initially […]


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