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Merging teams and the importance of diagnosis: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the need to merge brand and performance teams to the value of diagnosis, it’s been a busy week. Here is my take.
One vision
Content marketers, social media marketers, SEO marketers and digital marketers have all been employed as specialists by most brands in the past 10 years. Some have created entire teams.
