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Why Merlin Entertainments believes being marketing-led will help it catch up to Disney
With a leadership line-up of former marketers and a restructured marketing team, Merlin Entertainments is on a mission to catch up to market leader Disney within the “next few years”.
Merlin Entertainments is powering its ambition to become the world’s biggest location-based entertainment company by putting marketing firmly at the heart of its business, according to one of the firm’s top marketers.
