From the Share a Coke phenomenon, to a Marmite ad that caused a stir, we count down the most popular stories on MarketingWeek.co.uk from the past 12 months.
Paddy Power is launching an advertising campaign to promote what it claims is the “world’s first fully personalised sports betting” app as part of a wider game plan to boost digital revenues through mobile gaming products.
Channel 4 has struck a multi-million pound sponsorship deal with Lexus that will see the luxury car brand sponsor the drama genre on the channel in a multi-million pound deal.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Celebrating a brand’s anniversary shouldn’t be about complacency or introspection but a reassessment of what its heritage means for modern consumers.