From the Share a Coke phenomenon, to a Marmite ad that caused a stir, we count down the most popular stories on MarketingWeek.co.uk from the past 12 months.
Paddy Power is launching an advertising campaign to promote what it claims is the “world’s first fully personalised sports betting” app as part of a wider game plan to boost digital revenues through mobile gaming products.
Channel 4 has struck a multi-million pound sponsorship deal with Lexus that will see the luxury car brand sponsor the drama genre on the channel in a multi-million pound deal.
Brands including Just Eat, Tesco and Mars put forward a team for last week’s event, which was described as the “de facto welcome back” for the industry, following 18 months of Covid-19.
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Cutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.