From the Share a Coke phenomenon, to a Marmite ad that caused a stir, we count down the most popular stories on MarketingWeek.co.uk from the past 12 months.
Paddy Power is launching an advertising campaign to promote what it claims is the “world’s first fully personalised sports betting” app as part of a wider game plan to boost digital revenues through mobile gaming products.
Channel 4 has struck a multi-million pound sponsorship deal with Lexus that will see the luxury car brand sponsor the drama genre on the channel in a multi-million pound deal.
A renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.
Diageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
A cornerstone of marketing theory for more than 100 years, are brands taking the funnel concept too literally, or should they flex to reflect customer journeys in 2022?
Confidence in business and marketing is returning. Now it’s time for marketers to realise their own potential.