Method and Disney to launch handwash

Eco-friendly personal and household cleaning brand Method has teamed up with Disney to launch a children’s handwash.

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Method and Disney Consumer Products will be launching a naturally derived, biodegradable foaming hand wash aimed at children, and will use the famous mouse ears to create distinctive packaging.

Two versions will be available: Mickey Mouse (lemonade scented) and Minnie Mouse (strawberry fizz scented).

The products will initially launch in the US this spring, plans to retail in the UK market have not yet been determined.

Method, originally established in the US, launched in the UK in 2006 where it currently manufactures 75% of its product lines.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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