BMW, the German car manufacturer, is to recall hundreds of thousands of vehicles due to a braking problem. Some Rolls Royce cars are also affected.
Smooth Radio is repositioning as the station enjoyed by listeners who share its “zest for life” ahead of it becoming a national brand next month.
Build trust, get data, go to market. That is what many brands have as their data strategy – leveraging brand reputation and relationships to capture information on customers. With customer retention the number one marketing objective, it makes a lot of sense. As far as it goes, that is. While you will find a good […]
With a new brand identity rolling out nationwide and a tie-up with Clubcard Plus already underway, Tesco Mobile CMO Rachel Swift believes bringing the business closer to the wider Tesco family is a savvy way to standout.
Greggs used the element of surprise for its first foray into vegan products. The follow-up required a different strategy.
Employees forced to work remotely have demonstrated proximity has no bearing on quality of work, which opens up a range of opportunities for using local talent on campaigns in global markets.
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