Metro Bank to open first branch on July 29

Metro Bank will become the UK’s first new full service high street bank for more than 100 years when it opens its first branch on July 29.

Metro Bank
Metro Bank

The bank’s first store will open in Holborn, London next month followed by a branch in South Kensington in London later this year.

The next two are planned for Fulham Broadway, London and Borehamwood, Hertfordshire with plans for a network of more than 200 stores in Greater London over the next ten years.

The opening of the Holborn branch follows the Financial Services Authority’s decision to grant Metro Bank a banking licence in March.

Metro Bank is currently using the strapline “love your bank” and aims to distinguish itself from high-street rivals by opening longer and on weekends, as well as on the quality of its customer service.

It was set up by Financial Services Forum chief executive Anthony Thomson and Commerce Bank founder Vernon Hill, who will be vice-chair. Both Thomson and Hill will be non-executive directors.

Thomson, who will be a guest speaker at The Annual, Marketing Week’s new flagship conference on 29 September, says: “We have been preparing for this day for a long time and are delighted it’s finally here. We plan to offer our customers a great retail experience, and we want to make banking fun for everyone.”


Full-marks marketing

Marketing Week

Andy Fennell’s call for marketers to take risks in aiming for ten out of ten performance is an inspiring one (Architect behind a global brand-branding mission, MW 3 June). But his message about the need to balance this with accountability for profitable growth and return on investment presents a difficult challenge. As Andy argues, achieving brilliant success might require some three out of ten failures along the way. So how can marketers minimise the potential commercial downsides of taking braver decisions?


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