Metro International reports 44 per cent increase in net sales
Metro International has reported a 44 per cent increase in net sales for the second quarter of 2003, representing the newspaper group’s first operating profit.
Metro International has reported a 44 per cent increase in net sales for the second quarter of 2003, representing the newspaper group’s first operating profit.
Book Tokens is rebranding for the first time in 72 years and being relaunched as National Book Tokens.The scheme took £30m last year.
Sky Creative Agency, BSkyB’s in-house production unit, has created a TV campaign to support the launch of Shop! magazine. The magazine will come free with the September issue of National Magazine Company’s Company magazine.
Safeway is launching an own-label Oriental range comprising 70 cross-category lines including ready meals, grocery and delicatessen items.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.