The newly created role sees Divan take responsibility for developing the Metro brand beyond the newspaper and website. She is a former member of the London Lite sales team, the free sister publication to Metro that folded last year.
Divan also has agency experience, having worked with agencies in a number of disciplines.
She reports to Rich Mead, assistant managing director of Metro and he says: “Sarah made a great impact on London Lite, and her extensive experience and well rounded approach should ensure Metro is at the forefront of new and exciting projects for 2010.”
The exclusive contract to distribute a free newspaper at London Underground station, held by Metro, is currently up for tender. It is not known if there are any other bidders outside of Metro owner Associated Newspapers.
A new London paper, The London Weekly, is set to debut on 5 February with a large amount of content expected to be generated by readers.