MFI has confirmed it is to axe almost half the kitchen and bedroom products it sells. Concluding a company-wide review, chief executive Matthew Ingle says that a higher-quality range would be supported by a “more focused marketing campaign”.
Cutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
Heinz is launching a campaign to promote the versatility and health credentials of baked beans, as it pays homage to its famous strapline while “evolving conversations” around the brand.
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There’s no ‘going back’ to the office – the 18-month break means attitudes have changed and an effective working culture must recognise new realities.