At a roundtable hosted by Marketing Week in partnership with Facebook, marketers debated the cost of hindering consumers on the way to making a purchase, and how brands can keep them coming back with smooth, hassle-free experiences.
The streaming service is among the UK’s most talked-about brands, with high consideration, purchase intent and loyalty justifying its place on the Marketing Week Masters Brand of the Year shortlist, powered by YouGov.
Marketing campaigns driven by social conscience have given Nationwide strong brand foundations and earned it a place on the shortlist for Marketing Week Masters Brand of the Year, powered by YouGov.
The financial services sector may be big and cumbersome, but brands are using an increasing number of data sources, focusing more on customer experience and engaging more customers in real time than ever before.
Ikea’s innovation and sustainability commitments have positioned it above competitors in consumers minds, earning it a nomination for Marketing Week Masters Brand of the Year, powered by YouGov.
‘Queen of shops’ Mary Portas believes retail is entering an exciting period where innovation is key and the future of the high street depends on community, connections and removing ‘friction’.
Greggs’ marketing prowess has contributed to a year of stellar business results, culminating in being shortlisted for Marketing Week Masters Brand of the Year, powered by YouGov.
Cadbury has invested in product innovations and core lines, helping it raise sales, awareness and purchase intent and earning it a shortlisting for Marketing Week Masters Brand of the Year, powered by YouGov.
At a D&AD Festival fringe event hosted by Facebook, jury members discussed how creative is having to change to meet the demands of mobile devices and consumer behaviour – and what marketers need to understand to create effective advertising.
‘Timeboxing’ is a common practice in project management but it can also be useful for marketers looking for new ways of completing tasks beyond the traditional to-do list.
Spending 10,000 hours on anything can seem daunting but a new app can help you track achievement levels for new skills.
People like to work in different ways and the commute can help you uncover what type of person you are and therefore how to get the best out of your time at work.
The global sportswear giant is on a mission to hit €4bn sales online, using cloud technology to revolutionise how it serves customers.
There are apps that can help you plan business trips if you like to keep on top of the details or don’t have the luxury of having someone do it for you.
Getting started with a business is easier today than it has ever been and the commute can be an ideal time to do the groundwork for a new venture.
As marketers increasingly view flexible working as an important part of an employer’s offer, try taking the opportunity to use a one-off commute to get some much needed downtime.