‘Great brand, right price’: Why Next has snapped up the Cath Kidston brand
Michaela JeffersonNext CEO Simon Wolfson says the retailer is looking to invest in “great brands”, which “bring something unique to the market with a clear market position”.
Michaela Jefferson
Four experts on the ‘laws and loopholes’ of achieving marketing effectiveness
Michaela JeffersonMarketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the core principles behind marketing effectiveness.
Discounters boost TV investment as they look to maintain market share momentum
Michaela JeffersonData shared exclusively with Marketing Week shows Aldi and Lidl are increasing their TV advertising investment well ahead of their competitors, as the discounters continue to notch up market share gains.
B2B spend on TV advertising has doubled since 2018
Michaela JeffersonMuch of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.
Why Very’s CMO ‘highly recommends’ marketers don’t stick to one sector
Michaela JeffersonThe Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.
Three marketing experts on how to achieve ‘effective share of voice’
Michaela JeffersonThe first event in the Festival of Marketing’s Currency of Effectiveness series discussed how brands can use media strategy and creative effectiveness to turn excess share of voice into “effective share of voice”.
Deliveroo hails ‘more efficient’ marketing spend as losses narrow
Michaela JeffersonMore targeted marketing, coupled with growth in its advertising business and on-demand grocery delivery, has pushed Deliveroo further up the path to profitability, its CEO claims.
Very’s CMO on harnessing a ‘huge’ amount of data to bring more meaning to the brand
Michaela JeffersonAs online retailer Very launches this year’s spring campaign, new CMO Jessica Myers outlines the considerable insight behind it and how she plans to boost business growth.
All In Census returns to measure marketing industry’s progress on inclusion
Michaela JeffersonThe marketing industry is once again encouraged to “stop the clock, take 15 minutes and have your say”, with the backing of leaders from the likes of Boots, Specsavers and Channel 4.
Former Burger King CMO Fernando Machado on moving into a ‘scrappy’ startup role
Michaela JeffersonSpeaking to Marketing Week, Machado explains how he plans to take his experience marketing some of the world’s biggest brands and use it to drive growth in a plant-based startup.
One B2B brand on growing marketing from ‘subservient’ function to growth engine
Michaela JeffersonBy focusing first on improving the revenue “engine”, B2B marketing boss Rosie Guest raised marketing’s influence and secured investment to grow her team. Now she has plans to scale further.
Domino’s hails improvement to value perception following marketing push
Michaela JeffersonThe pizza delivery chain says it also made “significant strides” in its digital transformation last year, with further investment earmarked for 2023.