How Intel is ‘reigniting’ its brand as it preps for ‘massive growth’
Michaela JeffersonIntel feels “bullish” about its future, CMO Karen Walker says, as it invests behind its brand to support its “massive growth trajectory”.
Michaela Jefferson
British Gas’s brand health worsens as profits swell
Michaela JeffersonThe strength of the British Gas brand is plummeting, according to new data, as the energy crisis deepens and consumers struggle with the rising cost of living.
Deliveroo pulls back on marketing spend as inflation softens demand
Michaela JeffersonDeliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
‘Path of least resistance’: How consumer spending behaviour is adapting to inflation
Michaela JeffersonAs the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
‘Reaching a cliff edge’: What does media inflation mean for brands?
Michaela JeffersonThe rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.
Expedia shifts spend from performance to loyalty as it adopts ‘long-term’ view of growth
Niamh CarrollExpedia says it is bucking the norm for travel booking firms by focusing on growing customer lifetime value and retention over chasing individual transactions online.
Just Eat raises marketing spend by another £100m as it pursues profitability
Michaela JeffersonJust Eat increased investment in its brand over the first half, including the launch of its Katy Perry fronted campaign and UEFA sponsorships.
IHG Hotels & Resorts heroes ‘revamped’ loyalty scheme with biggest campaign in a decade
Michaela JeffersonOne of the “biggest hurdles” for the hotel giant behind Holiday Inn and Crowne Plaza is customers don’t realise its 17 brands are connected, says vice-president of masterbrand strategy Connor Smith.
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Purplebricks CEO blames ‘poor’ marketing effectiveness for £42m loss
Michaela JeffersonFormer CMO Ed Hughes has been brought back into the company to once again pick up the marketing reigns, replacing Ian Cafferky who joined the business in February.
Cazoo to slash brand to one-third of marketing spend by 2023
Michaela JeffersonThe online car retailer is undertaking a “business realignment” programme to “de-risk the path to profitability” and deliver more than £200m in savings by the end of next year.
EasyJet poaches Asos’s top marketer as it brings back CMO position
Michaela JeffersonRobert Birge will be returning to the travel industry after more than two years leading marketing at online fashion giant Asos.
The Jubilee’s most effective print ad revealed: The AA’s ‘Congratulations mA’Am’
Michaela JeffersonMaintaining strong branding can be a challenge for brands tapping into cultural moments, yet brand association was one of the key strengths of The AA’s ad.