Co-op to invest £37m in lower prices following profit dip
Michaela JeffersonThe grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
Michaela Jefferson
Aldi promises to maintain low prices despite profit slump
Michaela JeffersonAs Aldi and Morrisons battle to be the UK’s fourth largest supermarket, both grocers are investing to keep their prices low amid the rising cost of living.
The mini-budget: Six key take outs for marketers
Michaela JeffersonChancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
Consumer confidence hits another record low ahead of ‘penny-pinching’ festive season
Michaela JeffersonFor marketers it will be “more important than ever” to invest “carefully” in their brands and protect their value and appeal, says GfK’s Joe Staton.
Morrisons unveils retail media proposition for partner brands
Michaela JeffersonSupplier brands will be able to advertise to Morrisons’ customers through its owned and external media platforms, using its loyalty and ecommerce data to “maximise ROI”.
Spotify’s top marketer on ‘building a village’ to support her career
Michaela JeffersonThe support of colleagues past and present has led Taj Alavi through a career of mammoth brands, including Instagram, Uber and Spotify.
Tandem Bank’s CMO on the ‘critical importance’ of combining marketing and ESG
Michaela JeffersonFounded in 2014 as one of the UK’s first digital banks, Tandem’s aim is to provide “fairer and greener” financial services for consumers.
‘Advertising, not just entertainment’: Why Nike’s TikTok ad was the most creatively effective of July
Michaela JeffersonNike’s ad landed in top 20% of all UK ads for its ability to actively involve viewers, scoring similarly on its contribution towards building brand affinity.
‘An instant cue for the brand’: Andrex’s marketing boss on 50 years of the puppy
Michaela JeffersonAndrex is upping investment in its latest brand campaign, which highlights the emotional symbolism its brand mascot has built over the last five decades.
Gap blames product mix ‘imbalances’ as it swings to loss
Michaela JeffersonAs Gap Inc looks to right size its business, it is planning to “reevaluate” its marketing and technology investments to better position itself for “long-term growth”.
‘We’re just getting started’: Revolut unveils first major brand campaign
Michaela JeffersonWith plans to grow beyond its 5 million UK customers, the digital app is challenging financial stereotypes and championing the “money underdog”.
Peloton to reinvest in building awareness after significant cost cutting
Michaela JeffersonClaiming its brand remains in “exquisitely good” health, Peloton plans to invest in growing awareness of its new products and initiatives which target a broader customer base.