Mercedes-Benz USA vice-president of marketing Michelle Cervantez is thought to be the latest senior executive to be leaving the company. News of her departure follows DaimlerChrysler chief executive Jürgen Schrempp’s announcement that he is to leave at the end of the year. Head of the Mercedes marque Eckhard Cordes is also thought to have tendered his resignation.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.