Abi Willstead

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Abi Willstead

Head of Brand Expression & Marketing Excellence, Group MarketingSpecsavers

Abi has spent 17 years in a range of customer-focused roles at two major UK retailing brands, Boots and Specsavers. Her interest in branding was sparked while working on the re-launch of the No7 skincare and cosmetics brand at Boots, but she did not move into a marketing role for a number of years. She enjoyed learning the ropes in store environment design, communications, product, and merchandising roles at Boots before moving to Specsavers 11 years ago, where she learned all about the world of optics and audiology. For the past 7 years, she has been in marketing, and in her current role as Head of Brand & Marketing Excellence, she is fortunate enough to be helping to strengthen their incredible brand and empower their global marketing teams to thrive in their roles.

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