Alessandra Bellini

TescoChief Customer Officer

Alessandra joined Tesco in March 2017, after over 20 years at Unilever, having started her career in advertising.

She has an international background and is obsessed with developing people and growing brands, seeing these as the ultimate levers to a successful business.

At Tesco, she has the role of Chief Customer Officer, which means bringing together all of the disciplines of marketing, advertising, loyalty and insight to create a strong and distinctive brand propositions and communication for the Tesco Group.

Prior to joining Tesco, Alessandra worked for Unilever in the USA for 5 years, where her remit included innovation, communication and business management for food categories. Before moving to the USA, she held a number of board-level marketing roles in Italy, Central and Eastern Europe, across the span of the Unilever portfolio.

She has two children of 26 & 19, lives in London and commutes to Welwyn Garden City most days. When in London she drives a baby-blue Vespa around town.

Alessandra is an avid reader of crime thrillers and loves scuba diving, traveling and great food.