Ali Hanan

Founder & CEOCreative Equals

Ali Hanan is the founder of Creative Equals, now an award-winning organisation driving what she
calls the new ROI: a ‘Return on Inclusion’. We know, as part of purpose and ESG strategies,
impacts the planet, people and profits. The team focuses on three key areas: inclusive cultures,
inclusive marketing and inclusive communities, working with a stellar line up of the world’s
leading brands, including Pepsico, Reckitt, ABI In-Bev, H&M Group, McDonald’s, Mars Wrigley
and more.

In her former life, she worked as a digital creative director in the advertising and marketing
sector for 18 years on some of the world’s biggest brands at some of its leading agencies.
Since 2016, her team has always been an innovative leader in the space, launching the sector’s
first accreditation, the Equality Standard, in 2017, a creative returner programme in 2018 and
now a programme for Disabled Creatives in 2023