Allie Lawson

Marketing DirectorThe Access Group

Allie leads the marketing function for The Access Group’s recruitment software division across the UK, Europe, and Asia Pacific. Before moving into B2B software she led NatWest’s Payments marketing, where she built an end-to-end team marketing to a spectrum of micro businesses up to corporates and helped make grow marketing into a major lead channel. Prior to this, Allie headed up O2’s SME Brand and Marcomms team where she took O2 Business onto TV for the first time, following B2B and B2C roles at Direct Line and BT. A marketer at heart, Allie is passionate about making the industry more accessible at entry level and is proud to have setup dedicated marketing apprenticeship programmes at all of her recent organisations.

Allie’s time outside of work is spent enjoying walks in her local area (Henley-on-Thames) with her dog Cleo, travelling (without the dog!), and continuing to relish in her free time since completing her Executive MBA in 2021.