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Andrew Geoghegan

DiageoGlobal Consumer Planning Director

Andrew Geoghegan is the global consumer planning director at Diageo – the world’s largest premium drinks company and home to brands such as Johnnie Walker, Guinness, Smirnoff, and Tanqueray.

He is passionate about marketing effectiveness and has pioneered an approach across Diageo using data and technology called marketing catalyst. This programme has already paid back over x16 the initial investment and given Diageo the confidence to buck the trend for consumer goods companies in recent years and increase its marketing investment ahead of revenue growth.

Andrew was featured as a Male Agent of Change by Management Today in their 2019 Power List for his work on gender representation. Andrew also contributes a regular column to Marketing Week.