Andrew Geoghegan

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Andrew Geoghegan

Chief Marketing Transformation OfficerPZ Cussons

Andrew Geoghegan is chief marketing transformation officer at FMCG giant PZ Cussons. He has more than 25 years of experience in senior planning, insight and innovation roles, including stints at PepsiCo, Nielsen and most recently Diageo, where he was global consumer planning director responsible for setting up its IPA award winning marketing effectiveness programme amongst other things. He joined PZ Cussons in August 2021. He has written a column for Marketing Week since October 2018.

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