2023 WINNERS
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BEST USE OF SEGMENTATION

Bright Horizons – Back to Pre-School: Using data-led segmentation to hyper target parents in a post-pandemic world – Receptional
Lakeland – Segmentation and clustering drives business-wide strategy and growth for myLakeland Club – Go Inspire Group
Wickes – The Missions Motivation Engine – Changing perception and behaviours through transformative segmentation – Team ITG