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BRAND INNOVATION

Winner:

Anchor – Employer Value Proposition – That Little Agency

WINNER SHOWCASE

Shortlist:

Anchor – Employer Value Proposition – That Little Agency
M&S Food – This little piggy stole the market ….and became a £50 million brand – Marks and Spencer
Ocado Retail – Feasting with Ocado
Sheba – Hope Reef – AMVBBDO
Sky – Sky Glass – The Business Side
Sunbelt Rentals – ‘Leave The How To Us’ Brand Strategy – Team ITG
Tesco – The new power of loyalty: How Tesco used Clubcard to drive penetration – BBH
The Glenmorangie Company – Glenmorangie: It’s kind of delicious and wonderful