Cheryl Calverley

Founder, Advisor and ConsultantVoodoo

Cheryl was previously the CEO of European sleep wellness brand, eve sleep in 2020, having been the CMO there since December 2018. She’d made the leap to beds from breakdowns as she moved from her previous role as Marketing director of the Automobile Association (The AA), where she lead a brand revitalisation and spawned a really quite remarkable singing baby along the way, which earned a gold IPA for its marketing efforts. Her early career was in FMCG, where she coaxed, corralled and challenged a range of British ‘love or hate’ brands at Unilever, such as Marmite, Pot Noodle, Peperami and Axe (Lynx for the Brits amongst us) to growth, before heading over to the exciting world of frozen foods with Birdseye Iglo group. No, really, she did find the annual pea harvest quite exciting….