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Cheryl Calverley

Eve SleepChief Executive Officer

Cheryl recently made the leap from breakdowns to beds in 2018 as she moved from the Automobile Association (‘The AA’) to eve sleep, the European sleep wellness brand, first as CMO and more latterly as CEO. Her time at the AA saw her progress to Marketing Director and spawn a really quite remarkable singing baby along the way. Prior to that, her early career was in FMCG, where she coaxed, corralled and challenged a range of ‘love or hate’ brands, such as Marmite, Pot Noodle, Peperami and Axe (Lynx for the Brits amongst us) to growth, before heading over to the exciting world of frozen foods with Birdseye Iglo group. No, really, she did find the annual pea harvest quite exciting…. Her motto? ‘Standing on the shoulders of giants’.