Chris Keenan

Global Chief Product & Commercial OfficerGroupM Nexus

Chris is Global Chief Product & Commercial Officer of Finecast. Chris leads global development of addressable TV advertising product solutions, oversees partnerships with key broadcasters, data providers and technology platforms, and the execution of the overarching market expansion strategy globally; ensuring launch markets are set up successfully and in line with the strategic direction of Finecast. Prior to Finecast, Chris held leadership positions within the Product, Solution Engineering and Business Development teams in the US and UK at MediaMath working with global brand and agency partners to drive business outcomes in an ever-evolving industry. Chris has also worked at a data-driven healthcare operations startup within management consultancy McKinsey & Co. and was part of Johnson & Johnson’s Leadership Development Program. Chris grew up in Chicago and spent the prior 8 years in Boston before moving to London in 2017 where he lives with his wife.