Chris Pitt

CEOFirst Direct

A career marketer specialising in financial services. I have worked for HSBC, Tesco Bank, first direct and Marks & Spencer Bank during my career.

I am driven by an interest in understanding what matters to people and communicating brands and propositions that deliver to their needs. I am particularly interested by the intellectual challenge of new ideas and business opportunities.

I am currently the CEO of first direct. Leading one of the best customer services businesses in the UK – powered by doing the right thing, delivering on what matters to customers and challenging the status quo. Prior to this I was Chief Marketing Officer for HSBC UK, responsible for the leadership of a marketing team who developed and delivered all HSBC, first direct and Marks & Spencer Bank marketing activity.

I am very happily married to my wife Tracey with two sons, Joseph and Samuel.