More distinctive ads are more memorable, and the holy grail is creative that stands out while also conveying the brand’s core message.
We arm you with all the numbers you need to tackle the week ahead.
Booking.com CMO Arjan Dijk prefers to view his marketing through the lens of low, medium and high intensity activity, rather than in performance versus brand terms, a debate which he says is “a bit 2003”.
The interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
EA Sports’ top marketer on what goes into rebranding a product with 30 years of heritage – and how utilising strong partnerships and data brought it to life.
For those facing tricky budget negotiations or trying to get innovation green-lit there’s no silver bullet to success, but there is plenty you can do to maximise the chance of sign-off.
The online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.