Why boundary-breaking ads win through
Richard ShottonMore distinctive ads are more memorable, and the holy grail is creative that stands out while also conveying the brand’s core message.
Emotion, consumer confidence, influencers: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
‘Every dollar should be performing’: Booking.com’s CMO on the false distinction between brand and performance
Niamh CarrollBooking.com CMO Arjan Dijk prefers to view his marketing through the lens of low, medium and high intensity activity, rather than in performance versus brand terms, a debate which he says is “a bit 2003”.
Pinterest ups focus on brand as is looks to drive user growth and retention
Chris SutcliffeThe interest-led social network is looking to experiential, social and partnerships to reinvigorate its audience.
EA Sports on ditching FIFA and having to rebrand its most popular game
Josh StephensonEA Sports’ top marketer on what goes into rebranding a product with 30 years of heritage – and how utilising strong partnerships and data brought it to life.
The best way to get buy-in for investment? Remove every reason to say no
Jon EvansFor those facing tricky budget negotiations or trying to get innovation green-lit there’s no silver bullet to success, but there is plenty you can do to maximise the chance of sign-off.
Asos’s sales down as drag from promotional marketing continues
Chris SutcliffeThe online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.