Dan Burdett

BoundlessNon Executive Director

I grew up in the South West of England and read Architecture & Engineering at The University of Bath, before joining L’Oréal UK on their graduate program.

After six successful years at L’Oréal, including a year at their HQ in Paris, I joined Unilever, as a Brand Director for male grooming brand Axe. After a year in Europe, I moved to Chicago to help launch Axe in North America, then to Tokyo, to lead the launch of Axe in Japan, China and Indonesia.

In 2009, now back in the UK I became a father and set up a marketing consultancy, but it was only a couple of years before I was back in CPG, this time with Mars, as their Global Marketing VP for Snickers.

After three successful years at Mars, I joined eBay as their CMO for Europe, primarily as I wanted to reskill myself as a digital marketer, and I spent three wonderful years between the UK, US and Zurich.

Over the past eight years I’ve worked primarily for investor-backed businesses on Growth, Change and Transformation as a Chief Marketing, Customer & Growth Officer.

Pre-pandemic I was CMO at an e-ticketing, travel scale-up, helping them secure a $65M strategic investment from Airbnb, a few months before COVID killed travel!

After a short break, I started at Pret A Manger, where as their CCGO I led their digital transformation during the pandemic, launching all things digital, including their successful subscription business and growing digital sales from £50M to £500M in a little under two years.

At the end of 2023 I left the UK’s third largest Energy Business, which I joined in 2022, having set up and led a large Customer function during the energy crisis.

Over the past twenty years I’ve worked for a really diverse set of businesses, from CPG, to eCommerce, to Subscriptions and Retail, in sectors like Health & Beauty, Food & Drink, Travel & Leisure, Technology and Energy – and I feel very fortunate.

Today I split my time between co-parenting my son, who is now 15, as a Non-Executive Director, which I’m currently completing a min-MBA for, and looking for my next executive role.