Dan Elton

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Dan Elton

Chief Customer OfficerASOS

Dan joined ASOS in March 2023 and is responsible for customer experience and marketing globally.

Prior to ASOS, Dan was most recently Chief Customer Officer at Made.com, where he was responsible for the end-to-end customer experience, digital product, creative and marketing. Dan spent a number of years at Google, leading global relationships with fashion and sports brands. Before Google Dan held a number of senior marketing roles at Argos, Sainsbury’s and Tesco. Dan started his career as a management consultant and is a chartered management accountant.

Dan is a born-and-bred Londoner, is married to Nikki and has 2 kids. Outside of work he is a committed cyclist, Arsenal fan and board game addict.

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