DATA-DRIVEN MARKETING

Winner

Pets at Home Group – Pets at Home VIP Club – Go Inspire Group

Shortlist:

Shell Russia – Injecting data-led marketing strategy to engine lubricants in Russia – Ekimetrics
Eurostar – iProspect and Eurostar: Inspiring real connections for smooth customer journeys – iProspect UK
Orangetheory Fitness – Data Beats – Publicis Sapient
Toyota Europe – Toyota AYGO: JUST GO! – The&Partnership
Canon – Nurturing the art of visual storytelling – VCCP