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DATA-DRIVEN MARKETING

Winner:

BT Sport – Unseen Stats – Wunderman Thompson

Shortlist:

BMW Group UK – Aftersales Virtual Retention Manager – Zone
BT Sport – Unseen Stats – Wunderman Thompson
Forest Holidays – Beat The Curve
National Grid – Green Light Signal – Edelman
Ocado Retail – Good news just for Ocado’s customers
Toolstation – My Toolstation – Havas CX helia