Winner
ITV – Smarter segmentation – Flexing our CDP
Shortlist
HSBC UK – Reclaiming our territory as the international bank – CHS and HSBC UK
Primark – The Great High St Experiment – Starcom
TUI – Supercharging the customer journey – Braze
Uber Eats – Iftar Incoming – Mother
Vodafone – Harnessing the Power of Personalised Video – TMW Unlimited
William Hill – Scoring a winning ROI performance in print – Wavemaker UK