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Fiona Spooner

Financial TimesGlobal Marketing Director, B2C

Fiona Spooner is global marketing director, B2C at the Financial Times, a position she has held since 2017. Based in London, Spooner leads a global team responsible for B2C subscription acquisition, engagement, retention and marketing operations for the FT.

She has played an instrumental role in many key initiatives at the FT including the evolution of the FT’s reader revenue model. She also works with the FT’s boutique consultancy firm, FT Strategies to help other businesses build their own reader revenue business models.

She also sits on the corporate board of trustees for the Teenage Cancer Trust.