INSIGHT AND MARKET RESEARCH

Presented by AURA

Winner:

Premier Inn – Proving the unprovable: Making the case for service as a driver of guest and shareholder value, Listen & Learn Research

Shortlisted:

Auto Trader – Not new, not used but next – The Car Buyers Report

Premier Inn – Proving the unprovable: Making the case for service as a driver of guest and shareholder value, Listen & Learn Research

Thinkbox – Profit Ability – How making the case for advertising made the case for TV

Radiocentre – Re-evaluating Media, Ebiquity

P&O Ferries – Attribution made plain sailing for P&O Ferries, R-cubed