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Jerry Daykin

GSKEMEA Media Director

Jerry leads media across EMEA for GSK Consumer Healthcare, helping drive their continued digital transformation. He has a background in media partnerships and digital strategy, having led both globally for Diageo and prior to that agency side at Carat where he worked on a range of clients, most notably Mondelez. Jerry has championed improvements in the media supply chain, and as an active member of the WFA Media Board was instrumental in defining their Media Charter and Global Alliance for Responsible Media initiative. He believes passionately in the importance of diverse representation and is a director of the voluntary organisation Outvertising.