Kate Davies

Guardian News & MediaDirector of Marketing

For the last six years Kate has been part of the team navigating The Guardian towards financial sustainability, developing the brand strategy to support a rapidly evolving reader funded business model. In September 2019, The Guardian launched a new brand idea and line ‘Hope is Power’. This was anchored in the strong mission of The Guardian’s journalism and built on the idea that the clarity and imagination of The Guardian’s reporting builds hope for change.

Kate started her career in the entertainment industry at Odeon Cinemas. In a number of marketing roles there she developed the brand and sub brands and launched the initial loyalty scheme. Later, as Head of Marketing for Zoological Society London Kate re-launched the brand to better reflect the conservation charity’s global work and ran creative and events teams helping to build membership and donations to fund this vital work.

Putting purpose at the heart of commercial and creative strategy has been a real focus of her career, demonstrating the power of brand building and storytelling to drive visits, support, membership and subscriptions.

Throughout her career Kate has had a desire to work with creative people who want to challenge traditional ideas about marketing and find new ways to create interesting work – seeking like-minded organisations with real purpose and energy to try to make a difference.