Kate Owen

DirectorPWC

Kate is the Director/Chief Marketing Strategy Officer at PWC responsible for leading the
global marketing campaign function across the PWC network. Prior to PWC Kate was CMO
at UPP, the UK’s leading provider of on-campus residential and academic accommodation
infrastructure and was responsible for marketing, communications, student experience,
sustainability and the UPP Foundation working across higher education with Russell Group
Universities.
She has held national & global roles across the full mix of marketing and communications for
over 20 years, working in, and leading teams across brands such as Capita, NHS, Thomson
Reuters and Starbucks to deliver highly personalised and creative content for a range of
customers across industry and across multiple sectors including health, financial services,
intellectual property, retail, consulting and legal in both B2B and B2C.
Kate is passionate about demonstrating effectively how to maximize ROI of marketing
strategies aligned to the customer buyer journey, ensuring the voice of the customer is at the
forefront of all initiatives and supporting better outcomes for clients whilst simultaneously
also advocating across multiple social enterprise initiatives to use her leadership position to
create impact for the future generations of marketers