Consumer confidence plummets as ‘reality starts to bite’
Lucy TesserasEvery key measure of consumer confidence dropped in July as people continue to struggle to make ends meet.
Ritson: Differentiation is not about uniqueness
Josh StephensonRelative differentiation in conjunction with distinctiveness is the best of both worlds, argues Mark Ritson, who believes the two shouldn’t be in competition with each other.
Emotion, consumer confidence, influencers: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Asos’s sales down as drag from promotional marketing continues
Chris SutcliffeThe online retailer says it has progressed towards its strategic goals but remains exposed to overreliance on promotion and returns.
PZ Cussons reports third consecutive year of revenue growth amid brand push
Josh StephensonThe hygiene business saw growth slow in the UK as the bathing and washing category declined but kept investment in its brand marketing high.
Marketoonist on marketing ROI
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
‘Change is painful’: Can marketers cushion the blow of retailers charging for returns?
Molly InnesRetailers, such as H&M, are increasingly beginning to charge for returns, which isn’t going down well with consumers. So what can marketers do to mitigate the impact?