Lex Bradshaw-Zanger

L’Oréal UK & IrelandChief Digital & Marketing Officer

Lex’s career has spanned the growth of the web from the 56k modem to 5G mobile, and covered North America, Europe and the Middle East. Lex is Chief Digital & Marketing Officer for L’Oréal UK & Ireland, a role he has held since 2019. Prior to this, Lex held roles in the Western Europe Zone and was Chief Digital Officer of L’Oréal Middle East and Africa Region.

The CDMO team in the UK has a broad reach covering deep expertise in media, data and technology as well as consumer and market intelligence – and the key responsibilities of accelerating the transformation of the eCommerce business and continuing to remain the leaders in marketing innovation. Prior to L’Oréal, Lex was with McDonald’s and Facebook. He is a recovered ad-man having spent over 10 years in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA.

Alongside his day job, Lex is a board member of the Mobile Marketing Association for EMEA and the Oxford Saïd Future of Marketing Initiative; he is also committed to giving back and using his skills for good; as an adviser to multiple start-ups, part of The School of Marketing mentoring programme and as the Founding Chair of Generation Hope, a corporate engagement group working with The Children’s Society in the UK. Father of 3 girls, he is a #DigitalNative, Global #geek, and a #Parisian. He balances time between work, the web and family – almost always on his phone.