Marketing Week
2022 Shortlist
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LONG-TERM BRAND BUILDING EXCELLENCE

Aldi UK – How Kevin made Aldi the UK’s Christmas favourite– McCann Manchester
KFC – KFC ‘Still Finger Lickin’ Good’ – Mother London
Marks & Spencer Food – This is not just advertising, this is M&S advertising – Mindshare UK
Sky Broadband – Sky Broadband’s animation partnerships – Engine
Specsavers – Should’ve 2.0 – How Specsavers taught an old dog new tricks
Tesco – Wearing in, not wearing out: Six years of Food Love Stories (and counting) – BBH