Winner
Aldi Stores UK – Social media’s most famous supermarket – McCann Manchester
Shortlist
Boots – Reinstating a National Treasure – VMLY&R / The Pharm
Burger King – Unchanging Burger King– BBH
Ikea – How we prevented the end of the world ending The Wonderful Everyday – Mother
KFC – Still Finger Lickin’ Good – Mother
Vitality – How a dachshund revitalised the insurance industry – SNAP LDN
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