Lucy Squires

Marketing & DTC Directorallplants

Known for her passion for building mission-driven brands & positive leadership style, Lucy currently serves as the Marketing & DTC Director at allplants. From an innovative London kitchen, allplants uses bold flavours and hyper-convenience to promote healthier eating and sustainable living, making plant-based meals more accessible. To date they’ve served over 8 million meals, and are available to be purchased at allplants.com, Ocado, and many independents across the country.

allplants are proud that they were a B-Corp from the business inception, pioneering a better way to do business. allplants hold a B Corp score of Outstanding, putting them in the top 0.1% of UK food businesses for sustainability. allplants were recognised for their sustainability efforts by winning the Marie Claire GOLD Award for the Most Sustainable Brand in 2022.

Before joining allplants, Lucy made significant contributions to other B-Corporations Vita Coco and Rubies In The Rubble, leading their marketing teams. Lucy’s solid grounding in Marketing fundamentals came at the beginning of her FMCG journey as a Commercial Apprentice at Nestle.

Recognised as Grocer Top New Talent in 2019, Lucy’s career showcases her dedication to excellence in marketing and support of the food industry.