‘It doesn’t have to be tired’: How whisky brands are finding a new audience
Josh StephensonThe perennial problem for any whisky brand is how to attract new customers. As the category continues to recover from a post-Covid slump, three whisky brands tell us how they are looking to grow the market through a younger audience.
Heineken commits to ‘competitive’ pricing as its volumes decline
Niamh CarrollWhile pledging to be ‘competitive’ and agile in its pricing, Heineken CFO Harold van den Broek said the company would not be stepping up its promotional activity.
Pernod Ricard commits to maintain ad spend despite ‘soft’ sales
Niamh CarrollThe company will maintain advertising and promotional spend at a ratio of 16% of its net sales, as it seeks to ‘dynamically optimise’ this budget through effectiveness tools.
Redefining purpose and P&G’s focus on product: Your Marketing Week
Russell ParsonsAt the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From unpicking what purpose means to P&G’s quest for “product superiority”, it’s been a busy week. Here is my take.
How the global ad industry is evolving to meet data privacy expectations
Marketing Week PartnerMarketing departments are acting now to meet growing privacy expectations, with a focus on internal organisational improvements.
Grub Club wins £1m media investment from Sky’s sustainability ad fund
Molly InnesThe dog food brand has won the top prize from Sky’s Zero Footprint ad fund, now in its third year.
Is an inability to understand audiences holding back women’s sport?
Molly InnesBrands and broadcasters should be developing fan bases more to transform attention into revenue for women’s sport.