Matt Reischauer

UK & I Marketing DirectorMcDonalds

Following six years working across McDonald’s Global and US marketing teams, Matt joined the UK&I business in 2023, taking on the role of UK&I Marketing Director. Matt leads a number of verticals on the UK marketing team, including calendar strategy and planning and marketing development celebrating, food, brand, trust, value, and family. He’s already led milestone campaigns including Best Burger, and the upcoming 50th Anniversary celebrations.

In his role as Senior Director, Brand, Content, and Culture in the US, Matt spent most of his time helping elevate the creative product on behalf of the brand and liaised closely with their franchisee partners to bring that work to life.

Matt joined McDonald’s to lead Learning and Development for our Marketeers; in that role he oversaw and developed capability building programs for the company’s marketeers and agency partners around the globe. He launched a marketing leadership development programme called the Marketing Academy and socialised and embedded principles of creative excellence and effectiveness and storytelling and influence.

Prior to joining McDonald’s, Matt worked at Miller Coors, holding roles within Consumer Insights, Innovation, and Brand Marketing and also served as the Chief of Staff for the CMO. He started his journey in marketing as an AE on P&G business at Arc Worldwide/Leo Burnett and many years ago began his career as a high school history teacher.