Michelle McEttrick

Chief Customer OfficerPrimark

Michelle is the Chief Customer Officer for Primark, with the remit to further develop the Primark Brand and Customer Strategy as the business continues its expansion across new markets, channels and products.

Previously, Michelle has spent time in both creative agencies and client marketing jobs, including leadership roles at McCann-Erickson, BBDO and BBH working across brands such as POWERaDE, Barclays, Barclaycard, British Airways and Coca-Cola. Client roles have included the VP/Marketing for allrecipes.com which she grew to be the largest food and cooking website globally, a position it still holds), MD, Group Brand and Marketing for Barclays, and Group Brand Director for Tesco.
Michelle has worked in the US, Portugal, London and Dublin and is a citizen of all but Portugal. Michelle and her husband Mike Eggers live in East London.