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MULTICHANNEL MARKETING

Winner:

Tesco – No Naughty List – BBH

Shortlist:

Ancestry – From little seeds grow mighty trees – the7stars
B&Q – Build a life – Uncommon Creative Studio
Direct Line Group – We’re on It
KFC – The World’s Least Appropriate Slogan – Mother London
The Co-operative Group – Little Acts of Co-operation – Co-op and Carat
TikTok – #LearnOnTikTok – Mother London
Weetabix Food Company – How Weetabix harnessed cultural relevance to breathe new life into an old campaign