Neil Shah

Head of Guinness. GBDiageo

Together with his partner Nadja Lossgott, Nicholas Hulley has won over 20 Grand Prix at Cannes, D&AD, One Show and Clios (including three Black Pencils, a Titanium Grand Prix, a Glass Grand Prix and a One Show Best in Show.). In 2021, they helped AMV win Agency of the Year at Cannes, D&AD and The One Show. Throughout their career they have believed in the power of empathy, the power of challenging conventions and dogmas, and the power of creativity to solve the toughest business problems. They have continuously helped drive brands’ effectiveness and created storyworlds that have shifted culture. It’s seen them redefine the period category, defy broadcasters, make water out of beer, turn uteruses into wombworlds, write documentaries, create countries out of ocean trash, and turn worthless Zimbabwean dollars into billboards.