Nicholas Hulley

Head of Guinness. GBDiageo

Neil Shah is currently Head of Guinness GB at Diageo, overseeing the iconic beer brand in its biggest market globally. Recently, Neil and his team led Guinness to become the number one pint in British pubs for the first time ever in 2023, accounting for one in every ten pints sold across the country with initiatives including the #LooksLikeGuinness campaign, breakthrough innovation and a new marketing model. Whilst at Diageo, he has also served as Global Marketing Director, Smirnoff based in NYC and led the Ready-to-Drink portfolio across the Europe region. Prior to Diageo Neil held various marketing roles at Virgin Media and started his career on the agency-side at Splendid Communications. Neil is also an alumni of The Marketing Academy, Board Advisor to music licensing start-up, SoStereo and a regular contributor to the marketing industry.