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Pete Jeavons

BT and EEDirector of Marketing Communications

Pete is responsible for BT and EE’s brand strategy, brand management and all marketing activity including media buying, social and digital, advertising, retail marketing and demand generation. Prior to this position, Pete held a number of senior brand marketing roles within EE, including Head of Brand Marketing where he delivered a number of successful and high-profile campaigns such as the launch of the EE TV service, 50% Faster Network and the Wembley Cup. He was also responsible for EE’s sponsorship portfolio; BAFTA Film Awards, Glastonbury Festival and Wembley Stadium. Before this he was Head of Brand Strategy at EE and led the highly successful creation and delivery of the EE brand and the ongoing strategy that has resulted in it becoming market leader in the UK.